Objective:
Generate high-quality, verified leads of school owners, principals, and directors interested in adopting Educomp's cutting-edge digital education tool.
Strategy
01
Target
Segmented target audiences in the education sector, focusing on decision-makers like school owners and principals.
03
Tools
Used programmatic tools to track user journeys, analyzing interactions with Educomp's offerings.
02
Campaigns
Launched lead-based campaigns on Facebook and collaborated with publishers for maximum education community reach.
04
Highlighting
Developed tailored messaging highlighting Educomp's digital education tool's benefits and features.
Results
The Educomp lead generation campaign surpassed expectations:
0
%
Exceeded the lead generation target by
0
Successfully garnered approximately verified leads within one month
0
Achieved a cost-effective result, with each lead costing INR