Objective:
Korean Tourism wanted to increase brand awareness and drive engagement on social media channels, particularly Facebook and Instagram. The goal was to connect with key target audiences: business travelers, students studying abroad, and families planning vacations.
Challenges
DNA Digital implemented a highly targeted social media strategy that included:
Strategy by DNA Digital
DNA Digital implemented a highly targeted social media strategy that included:
Creative Content Development
- A series of visually appealing, culturally rich posts were designed to engage users emotionally. Content varied from cultural highlights, scenic destinations, travel tips, and special travel packages.
Influencer Collaboration
- Partnering with travel influencers and bloggers to generate authentic content and reviews.
Targeted Ad Campaigns
- Facebook and Instagram ads were tailored to specific demographic groups, ensuring the right message reached business travelers, students, and families.
Engaging Campaigns
- Competitions and user-generated content campaigns were used to encourage interaction and build a sense of community.
Target Audience
Business travelers looking for efficient, yet enriching travel experiences.
Students planning to study abroad in Korea and needing travel guidance.
Families and parents seeking memorable vacation destinations for holidays.
Results
The campaign significantly boosted Korean Tourism’s visibility and engagement on social platforms:
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Total Impressions
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Page Likes
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Post Engagement on Instagram: 52,792 interactions