Established in 1965, STIM is a trusted oral care leader with products recommended by dentists globally.
Goal: Scale Amazon India sales and achieve a ROAS of 5 within six months.
Challenges
Low organic visibility due to poor listings and SEO.
High advertising cost (ACOS) with inefficient ad campaigns.
Limited customer engagement through product pages and banners.
Strategy by DNA Digital
Organic Enhancements:
- Revamped product listings and SEO with optimized keywords.
- Designed interactive A+ content and variation listings.
Paid Ad Strategy:
- Restructured underperforming campaigns.
- Focused on high-potential keywords and efficient budgets.
- Creative ad copy aligned with optimized product pages.
Results
ROAS: From 2.92 to 5.08, surpassing the target.
Sales Growth: ₹14.7L to ₹20L with reduced ad spend.
TACOS Improvement: From 15.32% to 8.79%, highlighting organic sales growth.
Order Volume: +25% (4,819 to 6,035).