Client's Goal
Maximize ticket sales, attract audience, scout models, and boost event visibility for IDS S4 through Instagram promotion.
Our Approach
- Leveraged celebrity reels and posts, collaborated with influencers for wider reach.
- Created visually striking content with persuasive captions for audience bookings.
- Deployed interactive quizzes and polls on Instagram stories to encourage audience participation.
- Conducted live sessions during media announcements and auditions, offering behind-the-scenes content.
- Maintained a consistent presence with regular updates, sharing event highlights and sneak peeks for sustained interest.
The IDS S4 Instagram campaign exceeded expectations:
Results
Elevated event visibility and awareness, establishing IDS S4 as a must-attend fashion spectacle.
Achieved an impressive 111% Instagram growth.
Boosted ticket sales significantly.
Successfully recruited models through live auditions.